Monday, March 28, 2011

'Wimpy Kid' delivers blow to 'Sucker Punch'



"Sucker Punch," the much-anticipated new film from Zack Snyder, director of "300" and "Watchmen," got its clock cleaned at the box office this past weekend by a real underdog.

From Brandon Gray's analysis at BoxOfficeMojo.com:
"Sucker Punch" may not have seen it coming, but "Diary of a Wimpy Kid: Rodrick Rules" packed more wallop than the hyped action movie in their debuts. Overall business was down six percent from the same weekend last year, when "How to Train Your Dragon" led.

"Diary of a Wimpy Kid: Rodrick Rules" bagged $23.8 million on close to 4,000 screens at 3,167 locations, boasting a brawnier start than its predecessor. The first "Diary of a Wimpy Kid" drew $22.1 million on around 3,400 screens at 3,077 locations in its first weekend last March, which led to a $64 million final gross. Striking while the iron was hot seems to have helped the sequel, which was all the more impressive considering the historic difficulty in maintaining momentum for kids franchises. Distributor 20th Century Fox's exit polling indicated that 51 percent of Rodrick Rules' audience was male and 59 percent was under 25 years old, which was nearly the same as the first movie.

Striking approximately 3,900 screens at 3,033 locations, "Sucker Punch" mustered $19.1 million, which included around $4 million at 229 IMAX venues (representing a record share for regular IMAX at 21 percent). That was a tad behind "Kick-Ass's" opening last Spring but much greater than the debuts of "Scott Pilgrim vs. the World" and "Jennifer's Body." However, it was no match for the "Kill Bill" and "Resident Evil" movies among other comparable titles, and, for all its hype, it was barely average for an action heroine movie. It was also director Zack Snyder's worst live-action start yet, following "300," "Watchmen" and "Dawn of the Dead."

"Sucker Punch" succumbed to style and spectacle over substance: it was marketed as a video-game-like blur of random fantastical action bordering on sensory overload. One of the few clear things in the ads was that all the action was going on inside the head of an institutionalized girl, so it was yet another wannabe mindbender. Divorced from reality, it seemed to have low dramatic stakes. A lack of characterization (posters don't cut it) was further reason for people not to care. Considering this was largely a fanboy affair, business could have been worse. Distributor Warner Bros.' research showed that 64 percent of the audience was male and 74 percent was under 35 years old.

Official Box Office Totals for Weekend of March 25, 2011

Rentrak Announces Official Box Office Totals for Weekend of March 25, 2011

Amy Adams Cast as Lois Lane in Superman Reboot

Amy Adams Cast as Lois Lane in Superman Reboot

'Atlas Shrugged' Trailer

Top Ten Movies-On-Demand Titles Week Ending March 20, 2011

Rentrak Announces Top Ten Movies-On-Demand Titles Week Ending March 20, 2011

'Iranium' to be Featured at Varsity Theater in Davis, Calif.

Highly Touted Documentary 'Iranium' to be Featured at Varsity Theater in Davis, California

COMEDY CENTRAL Renews 'Futurama' for 26 New Episodes

COMEDY CENTRAL Renews "Futurama" for 26 New Episodes

Tuesday, March 22, 2011

Happy Birthday: The Mighty William Shatner Turns 80 Today

Happy Birthday: The Mighty William Shatner Turns 80 Today

Kickstarting Conservative Filmmaking via Social Media

Kickstarting Conservative Filmmaking via Social Media

'Puss In Boots' Trailer

Box Office Totals for Weekend of March 18, 2011

Rentrak Announces Official Box Office Totals for Weekend of March 18, 2011

'No Strings Attached' coming to DVD May 10

Natalie Portman and Ashton Kutcher Star in the Hilarious Comedy That Asks Whether Sex Friends Can Be Best Friends: 'NO STRINGS ATTACHED'

Popcornflix.com Launches New Free Online Digital Movie Platform

Popcornflix.com Launches New Free Online Digital Movie Platform

Tuesday, March 15, 2011

'Battle: Los Angeles' Review

'Battle: Los Angeles' Review: Wildly Entertaining and Subversive - the Anti-'Avatar'

Disney's 'Mars Needs Moms' tanks at box office

When a movie that cost $150 million to make earns less than $7 million in its opening weekend, heads usually roll.

From Brandon Gray's analysis at BoxOfficeMojo.com:
"Mars Needs Moms" was an utter disaster, eking out just $6.9 million on around 4,400 screens at 3,117 locations (including 2,440 3D venues that accounted for over two thirds of business) or just over a quarter of "Gnomeo and Juliet's" opening last month. That was the third least-attended launch for a Disney animated movie on record (only "Ponyo" and "Teacher's Pet" were less popular) and the lowest debut yet for a broadly-released modern 3D-animated movie, replacing "Alpha and Omega" for the dishonor. Sci-fi animation can be a tough sell, yet Mars still had one of the sub-genre's weakest launches ever, selling fewer tickets than even "Planet 51," "Space Chimps" and "Astro Boy." "Mars" was severely limited by its premise, which was better suited to a television cartoon, and its execution looked awkward, incoherent and creepy in the marketing. Mom appreciation was presumably the movie's point, but mom was minimized in the ads in favor of a random wild ride, featuring Three Dog Night's "Mama Told Me Not to Come" in a feeble attempt to connect with older adults.
Read more about the weekend's box office here.

Box Office Totals for Weekend of March 11, 2011

Rentrak Announces Official Box Office Totals for Weekend of March 11, 2011

'New York Says Thank You' Documentary to Premiere at 2011 Tribeca Film Festival

'New York Says Thank You' Documentary to Premiere at 2011 Tribeca Film Festival

Friday, March 4, 2011

'The Adjustment Bureau' - Trailer

Michelle Rodriguez: 'Avatar 2' to go underwater

Michelle Rodriguez: 'Avatar 2' to go underwater - pottsmerc.com

'Apollo 18' Trailer

Homeschool Teen's Documentary to Air Nationally

Homeschool Teen's Documentary to Air Nationally

Top Ten Movies-on-Demand Titles Week Ending February 27, 2011

Rentrak Announces Top Ten Movies-on-Demand Titles Week Ending February 27, 2011

Jim DeMint: Lavish PBS Salaries Means Taxpayer Help Isn't Needed

Jim DeMint: Lavish PBS Salaries Means Taxpayer Help Isn't Needed

‘Waiting for Superman’: Our Children Should Be a Priority, Not the ‘Collective Bargaining’ That Harms Them

‘Waiting for Superman’: Our Children Should Be a Priority, Not the ‘Collective Bargaining’ That Harms Them

'Paul' - Trailer